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<p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"> <font size=\"4\">在我国,大家似乎并不太关心家中葡萄酒的木塞寿命。换塞服务在我国内地并不多见,“换塞诊所”开始关心软木塞的寿命问题。在中国换瓶塞服务需求量极低,没有需求就没有市场,自然也就没有衍生出的服务团体。如果葡萄酒需要长时间储存,还是需要根据软木塞寿命的极限来及时更换的。其实,换塞需求在国内很少,因为国外的酒庄和葡萄酒商人更愿意长时间保存酒。而在国内,葡萄酒五年卖不出去,那些中高端葡萄酒商人就已经十分焦虑了。”以小见大,一个软木塞竟可反映出中国市场中的浮躁和急功近利。</font></span></p><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"> </font></span></span><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\">软木塞还是现在为止最普及的包装材料,受材质限制,只有几家大型软木塞生产企业。软木塞从理论上来说是很好的封瓶材料,若是天然木塞的话会十分环保。但是它也会有一些弊端。首先,如果封瓶步骤出现问题,会对酒质有一定污染。其次,一些劣质的合成软木塞,很可能会添加一些化工原料,从而威胁到食品安全。再就是一些劣质的天然木塞,很可能会透入过多氧气,或被不良气味污染,是不能很好地保护酒质的。但是,软木塞短期内还不会被完全取代。是因为它的历史需要文化传承,还有传统软木塞所带来的仪式感。</font></span></span></span></p><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"></span></span></span></p><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"></font></span></span></span></p><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"> </font></span></span></span><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\">早在前些年,许多酿酒者就喜欢选用螺旋盖来替代软木塞。那么,螺旋盖及一些新兴封瓶技术会给软木塞市场带来巨大冲击,还是会在不久的将来彻底被取代呢?会有一定冲击。但越传统越天然的东西越无法被取代。而且葡萄酒开启是有正规仪式的,通过相对复杂的开启,人们会觉得酒汁弥足珍贵,同时也非常享受这一过程。螺旋盖开启太过容易,反而失去了这种感觉和意义。</font> <font size=\"4\">开启仪式的重要与否是根据消费人群而定的。之前人们都习惯用烟斗,经过发展,大家都喜欢简单易行的产品。所以现在吸烟者大多喜欢纸烟,只有一小部分高端人群选择烟斗。烟斗也并没有退出历史舞台,只是它在市场中的占有量少了.现在在欧洲,螺旋盖的普及和覆盖率已经很高了。以后发展还是会以人为本,人怎么方便怎么来,人的生活压力越来越大,也越来越讲究效率。只有时间充裕并达到一定经济基础的人群才会更追求文化层面,并且从市场考虑,只有高端葡萄酒才应该秉承传统,继续沿用软木塞工艺。</font> </span></span></span><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"> 中国一些普通家庭,大家喝葡萄酒更多是因为家庭习惯和它本身的保健功能。软木塞对于普通大众或者一些老人而言就变得十分不便。现在的市场把葡萄酒宣传得太神秘了,日后当葡萄酒进入中国的千家万户时,饮用葡萄酒将成为一种普遍现象。那时,大家就不那么注重仪式了。当然,一些高端酒还是需要仪式的,这也是对好酒价值的一种显现</font></span></p><p /><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"> 随机在数名普通葡萄酒消费者中做了调查,得出的大众观点是:软木塞显得高端上档次,适于送礼。倘若自己饮用还是喜欢螺旋盖的开启方式。葡萄酒市场定位不同,封瓶方式也应不相同。</font></span></span></p><p><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><span style=\"WIDOWS: 2; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; LETTER-SPACING: normal; DISPLAY: inline !important; FONT: 14px/24px Arial, 宋体, sans-serif; WHITE-SPACE: normal; ORPHANS: 2; FLOAT: none; COLOR: rgb(51,51,51); WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px\"><font size=\"4\"> 软木塞有它一贯的支持者。对于其弊病,生产者们也应对产品有一定改良。软木塞不是自打葡萄酒发明之后就被使用的,它也是近一二百年流行的一个包装材料。它的出现取代了其他一些包装材料,那么很难说将来它不会被新的东西所取代。随着中国社会经济的发展,人们的消费水平与日俱增,对红酒文化的认识也在不断提高。葡萄酒成为大众消费指日可待。到那时,伴随快速的生活节奏,葡萄酒易存放、易携带、易开启将让葡萄酒市场进入新时代。这也是众多葡萄酒商们想看到的。</font></span></span></span></p> |
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